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Report of Seminar on Personal Financial Education, September 2009


On September 16 2009 the Company of Educators held one of its evening discussion meetings for Freemen looking at different aspects of education. The subject was Personal Financial Education and the seminar was led by Wendy van den Hende who is the Chief Executive of the Personal Financial Education Group (PFEG). Peter Briggs, as the new Chair of Education Committee, opened the evening and welcomed the speaker.

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Wendy van den Hende, Chief Executive of PFEG, with Peter Briggs, Chair of the Education Committee

PFEG is a charity which was established formally in 2000. It has a mission 'for all young people to leave school with the confidence, the skills and the knowledge in financial matters so that they can take part fully in society'. When it started in 2000 there were 2 staff and there are now 58 with a head office in London and five regional offices. Significant funding has come in recent years from the Government through the Financial Services Authority (FSA) and the Department for Children Schools and Families (DCSF). The transfer of Ed Balls from Economic Secretary in the Treasury to Secretary of State for the DCSF accelerated the rate of progress. Support has come from different parts of the financial services industry including professional bodies such as the Institute for Chartered Accountants in England and Wales.

The work is through teachers rather than the delivery of the material themselves. There is a Website www.pfeg.org which is used across the world. Schools are helped to plan and deliver lessons in personal financial education. This is not a statutory part of the curriculum although secondary schools in England are encouraged to include this as part of the 2007 curriculum in personal, social, health and economic education. There is now a recommendation that this should be made compulsory and form part of the mathematics and citizenship curriculum as well. The Rose report in April 2009 recommended a revised primary school curriculum with financial capacity included as a theme. The personal financial education theme also fits in with the 'Every Child Matters' approach as one of the five themes there is achieving economic well-being.

There are five main aspects to PFEG's approach:

  1. Make it easy - because no one is forced to teach personal finance
  2. Keep it mainstream - so that they reach everyone
  3. Work with teachers - as they are the people who know their pupils and can make the links into other subjects
  4. Aim for long term sustainability - get personal finance education embedded into the school's development with buy in from the senior leadership team.
  5. Quality not just quantity - training of teachers, quality mark on materials, certification of consultants who go into schools.

There are other approaches apart from the PFEG approach such as the work in Tower Hamlets, Hackney and Islington where volunteers go into schools for special days on financial literacy. Our Company is involved with this through the Livery Skills Link and the Lord Mayor's initiative in 2008-9.

PFEG has supported 3,500 schools over the past 3 years. A new initiative was funded by the DCSF called 'My Money week' and in June 2009 when it was first held 12,000 teachers ordered the toolkits for work in 8,000 schools. The aim has been to get into 10% of primary schools and 20% of secondary schools and in fact the percentages achieved have been over 30% in primary and over 50% in secondary schools.

It is a difficult question to judge whether the intervention with pupils on personal financial education has worked. One key issue is whether the students will go on to make better decisions financially in ten or more years' time. There has been evaluation of the PFEG work by bodies such as the National Foundation for Education Research (NFER). It has been shown that results in Mathematics can improve where students have been part of a financial literacy programme. The FSA did a baseline survey in 2006 on levels of financial literacy and it is hoped that improvements will be demonstrated over time.

There have been many achievements for PFEG over recent years but the future is uncertain. There will be a general Election in 2010 and the current funding for PFEG finishes in 2011. They are looking for £8million pounds in 2011 to continue the work as they are already at the point where the demand by teachers is proving difficult to meet.

The discussion covered a number of points.

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It has been shown that nearly half of young people do not understand what 50% means so how can they understand financial issues? However, this may help improve understanding of numeracy concepts and for financial issues literacy is as important as numeracy. Financial matters can provide a context for people learning mathematics as a 15-16 year old boy, for example, may be interested in when he can afford a car or new trainers or how much footballers earn.
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How do the PFEG workers know what the basic knowledge of the children in a class is? It is for this very reason that PFEG prefer to work through teachers as they are the people who understand the class.
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Have PFEG had any interaction with initial teacher training colleges? There has been a limited success but it is proving difficult to be involved with many courses as the courses are already rather full.
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The resources developed to date have been aimed at schools. It would be good if students at university had access to similar materials. A key issue for universities is the drop out by students particularly in their first year who cannot manage their money. Even if they have had personal financial education at school this will be several years away by the time they go to university as most of the work is done pre GCSE and A level. The FSA have funded a scheme in universities called 'Money Doctors' where students further on in their courses help first year students. PFEG is thinking of moving wider than schools and FE is a first step in this.
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Has PFEG had any interaction with third sector organisations such as Citizens Advice Bureaux? There have been joint projects and often this is done at a local level rather than nationally.
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Is it possible that the financial literacy work is affecting life style choices such as saving for pensions or gambling? PFEG however is not about telling people what to do it is providing tools so that they may on future know the questions that they should ask.
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It is important that young people realise that the country is heavily in debt now and that there will not be the support in the future that people have seen in the past. The government focus in the present financial climate is on short term solutions and this is not encouraging people to look further ahead.
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Is there similar education in other countries? The UK is probably well ahead of many countries in this area and more investment has been made in the UK on personal financial education.

The meeting concluded with a vote of thanks from the Chair to Wendy van den Hende.


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